- Setting up new basis for the future of Carrefour
- Transforming Champion Supermarkets into Carrefour Markets
- Inventing new urban concept Carrefour City
- Launching Carrefour Discount range of products
![2008-2009-france](http://gp-conseil.com/wp-content/uploads/2015/05/2008-2009-france1-300x35.jpg)
![logo-carrefour logo-carrefour](http://gp-conseil.com/wp-content/uploads/2015/05/logo-carrefour1-197x150.jpg)
KEY FIGURES
€37bn
consolidated
revenue
1,000
convenience
stores
200
hypermarkets
140,000
employees
900
supermarkets
#1
in France
![LSA](http://gp-conseil.com/wp-content/uploads/2015/05/LSA1-150x150.jpg)
WINNING MARKET SHARES
![graph9](http://gp-conseil.com/wp-content/uploads/2015/05/graph9.jpg)
ONE AND ONLY BRAND IMPROVING BRAND EQUITY
![graph10](http://gp-conseil.com/wp-content/uploads/2015/05/graph101.jpg)
A SINGLE BRAND, MULTIPLE FORMATS
![2008-2009-france](http://gp-conseil.com/wp-content/uploads/2015/05/2008-2009-france1-300x35.jpg)
-
Carrefour Market roll out
-
A new generation of supermarkets
![carrefour-market carrefour-market](http://gp-conseil.com/wp-content/uploads/2015/05/carrefour-market-220x98.jpg)
KEY FIGURES
1,000 Carrefour Markets
+6.7% growth over 12 months period
+5% increase in transactions globally for the Group
![carrefour-market](http://gp-conseil.com/wp-content/uploads/2015/05/carrefour-market1.jpg)
ONE AND ONLY RETAIL BRAND
TO INCREASE SALES / SQUARE METER IN FRANCE
![key-carrefour3](http://gp-conseil.com/wp-content/uploads/2015/05/key-carrefour3.jpg)
2009, A YEAR OF RENEWAL PARTICULARY IN FRANCE,
WHERE NEARLY 1,000 SUPERMARKETS BECAME CARREFOUR MARKET
![2008-2009-france](http://gp-conseil.com/wp-content/uploads/2015/05/2008-2009-france1-300x35.jpg)
-
A breakthrough initiative: new proximity urban concept
-
The urban convenience store, a successful concept
![carrefour-city carrefour-city](http://gp-conseil.com/wp-content/uploads/2015/05/carrefour-city-220x98.jpg)
KEY FIGURES
65
Carrefour City
in 2009
+30%
sales increase at stores converted to the new concept in France
LAUNCHING OF CARREFOUR CITY CONCEPT
- New brand
- New store
- New marketing concept, urban line of products, pricing
![carrefour-city-image](http://gp-conseil.com/wp-content/uploads/2015/05/carrefour-city-image1.jpg)
CARREFOUR CITY RECOGNIZED FOR EXCELLENCE
Soon after its launch, Carrefour’s new urban concept received positive recognition from the profession:
The Golden Banner Efficiency Award.
This innovation was recognized with the 2009 LSA Innovation Oscar for food concepts.
CARREFOUR CITY SUBSEQUENTLY ROLLED OUT TO 525 STORES IN 2015: A TRIBUTE TO THE SUCCESS OF THE CONCEPT
![2008-2009-france](http://gp-conseil.com/wp-content/uploads/2015/05/2008-2009-france1-300x35.jpg)
-
Full revamping of hard discount product range
-
Positioning Carrefour Discount to offer quality products at discount prices
![carrefour-discount carrefour-discount](http://gp-conseil.com/wp-content/uploads/2015/05/carrefour-discount.jpg)
KEY FIGURES
11.6m
famillies bought
Carrefour Discount
Over
2.2m
units of Carrefour Discount petits-beurre biscuits sold in France in 2009
Launching of
423
Carrefour Discount SKU’s
ONLY 8 MONTHS AFTER LAUNCHING
![76](http://gp-conseil.com/wp-content/uploads/2015/05/76.jpg)
of retention of new Carrefour Discount consumers
![68](http://gp-conseil.com/wp-content/uploads/2015/05/68.jpg)
of Carrefour Discount revenue comes from previous competitor’s brands
No cannibalization of the traditional Carrefour private label range of products
Review of
- Product quality improvement
- Organoleptic development
- Pricing policy
- Rebranding of product line and packaging
![key-discount-img](http://gp-conseil.com/wp-content/uploads/2015/05/key-discount-img1.jpg)
SALES GROWTH RATE OF CARREFOUR DISCOUNT PRODUCTS
![key-discount2](http://gp-conseil.com/wp-content/uploads/2015/05/key-discount23.jpg)