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Turnaround of supermarket business model
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Maintaining profitable growth for hypermarkets
![2005-2008-spain](http://gp-conseil.com/wp-content/uploads/2015/05/2005-2008-spain-300x35.jpg)
![logo-carrefour1-spain](http://gp-conseil.com/wp-content/uploads/2015/05/logo-carrefour1-spain.jpg)
KEY FIGURES
168
hypermarkets
€9.4bn
sales revenues (2007)
+27
Stores opening
over the period
80
Champion supermarkets moved to the Carrefour Express brand
![key-carrefour-spain-1](http://gp-conseil.com/wp-content/uploads/2015/05/key-carrefour-spain-1.jpg)
Carrefour Spain Sales in €bn
![key-carrefour-spain-21a](http://gp-conseil.com/wp-content/uploads/2015/05/key-carrefour-spain-21a.jpg)
Carrefour Spain Activity contribution in €m
![key-carrefour-spain-21b](http://gp-conseil.com/wp-content/uploads/2015/05/key-carrefour-spain-21b.jpg)
FIRST WORLWIDE TESTING OF BRAND CONVERGENCE
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New offer
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New store lay out
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New pricing and promotion
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New marketing positioning
SUPERMARKETS TURNAROUND
Carrefour Express Activity contribution
![key-carrefour-spain-31](http://gp-conseil.com/wp-content/uploads/2015/05/key-carrefour-spain-311.jpg)