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Turnaround of supermarket business model
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Maintaining profitable growth for hypermarkets
KEY FIGURES
168
hypermarkets
€9.4bn
sales revenues (2007)
+27
Stores opening
over the period
80
Champion supermarkets moved to the Carrefour Express brand
Carrefour Spain Sales in €bn
Carrefour Spain Activity contribution in €m
FIRST WORLWIDE TESTING OF BRAND CONVERGENCE
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New offer
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New store lay out
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New pricing and promotion
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New marketing positioning
SUPERMARKETS TURNAROUND
Carrefour Express Activity contribution
