- Setting up new basis for the future of Carrefour
- Transforming Champion Supermarkets into Carrefour Markets
- Inventing new urban concept Carrefour City
- Launching Carrefour Discount range of products
KEY FIGURES
€37bn
consolidated
revenue
1,000
convenience
stores
200
hypermarkets
140,000
employees
900
supermarkets
#1
in France
WINNING MARKET SHARES
ONE AND ONLY BRAND IMPROVING BRAND EQUITY
A SINGLE BRAND, MULTIPLE FORMATS
-
Carrefour Market roll out
-
A new generation of supermarkets
KEY FIGURES
1,000 Carrefour Markets
+6.7% growth over 12 months period
+5% increase in transactions globally for the Group
ONE AND ONLY RETAIL BRAND
TO INCREASE SALES / SQUARE METER IN FRANCE
2009, A YEAR OF RENEWAL PARTICULARY IN FRANCE,
WHERE NEARLY 1,000 SUPERMARKETS BECAME CARREFOUR MARKET
-
A breakthrough initiative: new proximity urban concept
-
The urban convenience store, a successful concept
KEY FIGURES
65
Carrefour City
in 2009
+30%
sales increase at stores converted to the new concept in France
LAUNCHING OF CARREFOUR CITY CONCEPT
- New brand
- New store
- New marketing concept, urban line of products, pricing
CARREFOUR CITY RECOGNIZED FOR EXCELLENCE
Soon after its launch, Carrefour’s new urban concept received positive recognition from the profession:
The Golden Banner Efficiency Award.
This innovation was recognized with the 2009 LSA Innovation Oscar for food concepts.
CARREFOUR CITY SUBSEQUENTLY ROLLED OUT TO 525 STORES IN 2015: A TRIBUTE TO THE SUCCESS OF THE CONCEPT
-
Full revamping of hard discount product range
-
Positioning Carrefour Discount to offer quality products at discount prices
KEY FIGURES
11.6m
famillies bought
Carrefour Discount
Over
2.2m
units of Carrefour Discount petits-beurre biscuits sold in France in 2009
Launching of
423
Carrefour Discount SKU’s
ONLY 8 MONTHS AFTER LAUNCHING
of retention of new Carrefour Discount consumers
of Carrefour Discount revenue comes from previous competitor’s brands
No cannibalization of the traditional Carrefour private label range of products
Review of
- Product quality improvement
- Organoleptic development
- Pricing policy
- Rebranding of product line and packaging
SALES GROWTH RATE OF CARREFOUR DISCOUNT PRODUCTS
